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CONTENT DEVELOPMENT

Reach, engage, and convert new customers with quality content we develop for you. 1 or more articles every week. High quality. Better results. No worries.

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CONTENT MARKETING WORKSHOPS

It's time to get your whole team on board. Define your content marketing mission. Document your strategy. Map content to your customer journey. Measure results.

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BOOK MICHAEL BRENNER TO SPEAK

Make your event a success with a speaker who engages audiences with practical insights and real content marketing case studies. Inspiration and actionable tips.

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Recent Articles


Exploring HR Audiences: Real-time, Custom Content Consumption Insights

Exploring HR Audiences: Real-time, Custom Content Consumption Insights

B2B marketers are feeling the heat. With a focus on building campaign strategies around targeted personas and customized [...]

Why Advocacy Marketing Must Include Employees

Why Advocacy Marketing Must Include Employees

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategie [...]

4 Content Distribution Strategies That Make Web Traffic Soar

4 Content Distribution Strategies That Make Web Traffic Soar

According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. A [...]

Why CMOs Should Care About Agile Marketing

Why CMOs Should Care About Agile Marketing

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June [...]

8 Steps to Create a Great Marketing Plan for Your Event

8 Steps to Create a Great Marketing Plan for Your Event

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and org [...]

How to Make Your Content More Relevant with Original Research

How to Make Your Content More Relevant with Original Research

Data grabs your audience’s attention faster than opinions and it adds credibility to your story.Everyone loves dat [...]

ABOUT MARKETING INSIDER GROUP

Most of your marketing campaigns aren't producing measurable ROI.

Most of your content isn't effectively engaging anyone.

Your campaigns are being ignored by your target audience.

Marketing Insider Group helps you to break through the noise. We help you understand what your customers actually want. We define the topics your audience is interested in. We find the gaps in your competitive space.

We have helped more than 75 brands just like yours to see the path to more effective, more engaging content that converts to more revenue, more ROI, and higher retention. We offer:

CONTENT DEVELOPMENT SERVICES that get you on the path to consistently creating high-quality content that reaches, and engages your audience. We build lead magnets and conversion paths so you can measure ROI. Guaranteed.

CONTENT STRATEGY WORKSHOPS that help get your whole team on board. We build the business case, find the budget, define the strategy, map your content gaps to the customer journey, build the content calendar, distribute it in the places your audience engages, and measure ROI.

PRESENTATIONS THAT CONNECT whether it's your quarterly marketing team meeting or your annual customer conference, Michael Brenner is recognized as a top CMO influencer, and an engaging speaker who brings practical advice, inspiring stories of real success, and actionable tips that will connect with and engage your audience.

EMPLOYEE ACTIVATION services allow us to identify and coach your employees with the knowledge, the expertise, and the passion to connect with your target audience. We'll benchmark your thought leadership, provide social profile optimization, define the topics your experts have passion about, and create the plan to grow their influence in the markets you serve.

TRAINING COURSES and BOOKS to help you succeed on your own time.

We would be honored to help you to take your company and your career to the next level of growth and marketing success!

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Reach, Engage and Convert New Customers


Content Marketing Workshop

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The Content Formula

CALCULATE THE ROI OF CONTENT MARKETING
AND NEVER WASTE MONEY AGAIN


MICHAEL BRENNER AND LIZ BEDOR

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FREE GUIDE


See How to Turn Your Employees Into Brand Influencers

- Discover How to Empower Your Employees 

- How to Identify Activators and Foster Internal Social Engagment

- Why This is MORE Powerful Than Traditional Advertising

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