10 Creative Ways to Generate More B2B Leads

10 Creative Ways to Generate More B2B Leads

by Johanna Rivard on May 3, 2019 in Demand Generation

Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel: Email Marketing – It’s got the best ROI…

The post 7 Creative Ways to Generate More B2B Leads appeared first on PureB2B.

Read Full Post

Why Your Marketing Needs to be Data-Driven

Why Your Marketing Needs to be Data-Driven

by Johanna Rivard on Apr 25, 2019 in Content Marketing

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting. The digital age has brought about widened reach,…

The post Why Your Marketing Needs to be Data-Driven appeared first on PureB2B.

Read Full Post

How Mobile is Dominating the Customer Journey (and Why You Should Care)

How Mobile is Dominating the Customer Journey (and Why You Should Care)

by Johanna Rivard on Jan 16, 2019 in Marketing Strategy

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens. In his thick Australian accent, […]

Read Full Post

How to Use Trust Signals to Boost Online Conversions

How to Use Trust Signals to Boost Online Conversions

by Johanna Rivard on Jan 15, 2019 in Marketing Strategy

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online […]

Read Full Post

8 Effective Ways to Drive Ecommerce Lead Generation

8 Effective Ways to Drive Ecommerce Lead Generation

by Johanna Rivard on Oct 31, 2018 in Marketing Strategy

The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020. Naturally, online retail has opened up an entirely new avenue in sales and marketing. In the past, traditional marketing methods […]

Read Full Post

How Well is Your Content Performing? (Industry Benchmark)

How Well is Your Content Performing? (Industry Benchmark)

by Johanna Rivard on Oct 16, 2018 in Content Marketing

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]

Read Full Post