Why Advocacy Marketing Must Include Employees

Why Advocacy Marketing Must Include Employees

by Michael Brenner on Sep 18, 2019 in Employee Activation

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success. First, What is Advocacy Marketing? Advocacy marketing is a […]

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4 Content Distribution Strategies That Make Web Traffic Soar

4 Content Distribution Strategies That Make Web Traffic Soar

by Michael Brenner on Sep 17, 2019 in Content Marketing

According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. […]

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8 Steps to Create a Great Marketing Plan for Your Event

8 Steps to Create a Great Marketing Plan for Your Event

by Michael Brenner on Sep 16, 2019 in Event Marketing

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word […]

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The Best Digital Marketing Tools for Small Businesses

The Best Digital Marketing Tools for Small Businesses

by Michael Brenner on Sep 12, 2019 in Content Marketing

One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. These are entities who are offering fantastic products and services which will be of huge benefit, but who may be short on the resources and budget required to market them. Gone are […]

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Exploring IT Audiences: Real-time, Custom Content Consumption Insights

Exploring IT Audiences: Real-time, Custom Content Consumption Insights

by Michael Brenner on Sep 12, 2019 in Content Marketing

Leveraging data to give your content marketing strategy a competitive edge is gaining attention in the B2B marketing world. While analyzing real-world data points is becoming a must-do, it’s challenging to find the right information or tools to gain meaningful insights. One of the tools I have been using is Audience Explorer from NetLine, which […]

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5 Employee Activation Case Studies We Can All Learn From

5 Employee Activation Case Studies We Can All Learn From

by Michael Brenner on Sep 10, 2019 in Employee Activation

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […]

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