My Top 3 Content Marketing Case Studies

My Top 3 Content Marketing Case Studies

by Michael Brenner on Sep 9, 2019 in Content Marketing

While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. Nearly every time I give a keynote on […]

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Why Do We Write So Much About Employee Engagement?

Why Do We Write So Much About Employee Engagement?

by Michael Brenner on Sep 4, 2019 in Content Marketing

Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Corporate wellness consultant Naz Beheshti put it best. In her January 2019 Forbes piece, Beheshti points out that 66 percent of the workforce doesn’t show up to work with “passion, purpose, presence, and energy.” Those very […]

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How to Save Your Digital Marketing Strategy

How to Save Your Digital Marketing Strategy

by Michael Brenner on Sep 3, 2019 in Content Marketing

You shouldn’t develop your digital marketing strategy with a “set it and forget it” mentality. Your business must evolve over time to keep up with advances in technology and changing consumer habits, and the same is true for your digital marketing strategy. If you don’t continually review and adapt your marketing strategy, there’ll probably come […]

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In Order to Grow Your Business, You Have to Know This One Secret To Effective Marketing

In Order to Grow Your Business, You Have to Know This One Secret To Effective Marketing

by Michael Brenner on Sep 2, 2019 in Marketing Strategy

For your business to grow and succeed, you must market your business. However, before this can happen, you have to know what marketing really is. Marketing ain’t what most people think it is (ads) and it has changed dramatically in the digital era. Marketing today no longer revolves around outbound techniques. It’s no longer one-dimensional, […]

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How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)

How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)

by Michael Brenner on Aug 30, 2019 in Content Marketing

It’s a common scenario in the business world. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some see may see it as an impossible challenge, I saw it as an opportunity. And it resulted in one of the highest ROI-producing […]

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How Empathetic Content Took Cleveland Clinic from Zero to 60 Million Sessions in 6 Years

How Empathetic Content Took Cleveland Clinic from Zero to 60 Million Sessions in 6 Years

by Michael Brenner on Aug 29, 2019 in Content Marketing

We have all been there. A new pain develops in our abdomen, and we start searching the Internet to see what it could be. A good content marketing campaign answers our questions. A great content marketing campaign understands the emotions behind our search while providing answers. Perhaps there is no better example of a great […]

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