33 Of The Greatest Marketing Quotes To Inspire Your Strategy

33 Of The Greatest Marketing Quotes To Inspire Your Strategy

by Michael Brenner on Aug 28, 2019 in Marketing Strategy

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing […]

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How Capgemini Created The Most Massive Content Marketing ROI I’ve Ever Seen (And The Humble Team Behind It)

How Capgemini Created The Most Massive Content Marketing ROI I’ve Ever Seen (And The Humble Team Behind It)

by Michael Brenner on Aug 28, 2019 in Content Marketing

If you’ve heard me deliver one of my keynote speaking presentations anytime in the last two years, you’ve heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. I met Lyly (over the phone) about 5 years ago when she reached out to […]

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8 Ways to Generate Pre-Event Hype with Content Marketing

8 Ways to Generate Pre-Event Hype with Content Marketing

by Michael Brenner on Aug 27, 2019 in Content Marketing

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. As an international keynote speaker, I’ve seen how Content marketing can be an effective way to […]

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Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination

Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination

by Michael Brenner on Aug 26, 2019 in Employee Activation

20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation. This is still the case, but the responsibilities of the marketing team have now […]

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Event Marketing Strategy and Timelines for Busy Event Managers

Event Marketing Strategy and Timelines for Busy Event Managers

by Michael Brenner on Aug 20, 2019 in Event Marketing

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This is where event marketing comes in. When you’re planning a […]

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Content Marketing and Thought Leadership’s Role in Marketing Transformation

Content Marketing and Thought Leadership’s Role in Marketing Transformation

by Michael Brenner on Aug 20, 2019 in Content Marketing

Marketing transformation isn’t just a buzzword. It’s a way to evolve. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? We have found that […]

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