Exploring HR Audiences: Real-time, Custom Content Consumption Insights

Exploring HR Audiences: Real-time, Custom Content Consumption Insights

by marissa wolfgang on Sep 19, 2019 in Content Marketing

B2B marketers are feeling the heat. With a focus on building campaign strategies around targeted personas and customized content, the pressure is on. Last week I introduced you to one of my latest favorite tools, NetLine’s Audience Explorer, which allows you to search and analyze custom buyer engagement insights across the B2B web in real-time. […]

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Why Advocacy Marketing Must Include Employees

Why Advocacy Marketing Must Include Employees

by Michael Brenner on Sep 18, 2019 in Employee Activation

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success. First, What is Advocacy Marketing? Advocacy marketing is a […]

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4 Content Distribution Strategies That Make Web Traffic Soar

4 Content Distribution Strategies That Make Web Traffic Soar

by Michael Brenner on Sep 17, 2019 in Content Marketing

According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. […]

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Why CMOs Should Care About Agile Marketing

Why CMOs Should Care About Agile Marketing

by Andrea Fryrear on Sep 17, 2019 in Marketing Strategy

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020).  When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked to leave. It’s a grim picture, […]

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8 Steps to Create a Great Marketing Plan for Your Event

8 Steps to Create a Great Marketing Plan for Your Event

by Michael Brenner on Sep 16, 2019 in Event Marketing

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word […]

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How to Make Your Content More Relevant with Original Research

How to Make Your Content More Relevant with Original Research

by Denise Dubie on Sep 16, 2019 in Content Marketing

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that […]

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