How to Avoid 4 Common Outbound Campaign Mistakes

How to Avoid 4 Common Outbound Campaign Mistakes

by Tiffany Delmore on Sep 5, 2019 in Marketing Strategy

Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. To make the most of your outbound strategy, avoid common mistakes that send emails into the trash. Consumers deal with hundreds of ads and messages every day, starting from the moment they pick […]

Read Full Post

Why Do We Write So Much About Employee Engagement?

Why Do We Write So Much About Employee Engagement?

by Michael Brenner on Sep 4, 2019 in Content Marketing

Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Corporate wellness consultant Naz Beheshti put it best. In her January 2019 Forbes piece, Beheshti points out that 66 percent of the workforce doesn’t show up to work with “passion, purpose, presence, and energy.” Those very […]

Read Full Post

How to Save Your Digital Marketing Strategy

How to Save Your Digital Marketing Strategy

by Michael Brenner on Sep 3, 2019 in Content Marketing

You shouldn’t develop your digital marketing strategy with a “set it and forget it” mentality. Your business must evolve over time to keep up with advances in technology and changing consumer habits, and the same is true for your digital marketing strategy. If you don’t continually review and adapt your marketing strategy, there’ll probably come […]

Read Full Post

In Order to Grow Your Business, You Have to Know This One Secret To Effective Marketing

In Order to Grow Your Business, You Have to Know This One Secret To Effective Marketing

by Michael Brenner on Sep 2, 2019 in Marketing Strategy

For your business to grow and succeed, you must market your business. However, before this can happen, you have to know what marketing really is. Marketing ain’t what most people think it is (ads) and it has changed dramatically in the digital era. Marketing today no longer revolves around outbound techniques. It’s no longer one-dimensional, […]

Read Full Post

Marketing’s Role as a Revenue Engine: Lessons from the Front Line

Marketing’s Role as a Revenue Engine: Lessons from the Front Line

by Guest Author on Sep 2, 2019 in Marketing Strategy

By John Nash, Chief Marketing Officer, RedPoint Global No business function is spared the impact from digital transformation’s widening use of data and analytics. Marketing, however, stands alone in terms of the breadth and depth of those impacts, both strategically and operationally. Technology advancements allow marketers to completely re-imagine how we engage with customers and […]

Read Full Post

How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)

How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)

by Michael Brenner on Aug 30, 2019 in Content Marketing

It’s a common scenario in the business world. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some see may see it as an impossible challenge, I saw it as an opportunity. And it resulted in one of the highest ROI-producing […]

Read Full Post