Exploring HR Audiences: Real-time, Custom Content Consumption Insights

Exploring HR Audiences: Real-time, Custom Content Consumption Insights

by marissa wolfgang on Sep 19, 2019 in Content Marketing

B2B marketers are feeling the heat. With a focus on building campaign strategies around targeted personas and customized content, the pressure is on. Last week I introduced you to one of my latest favorite tools, NetLine’s Audience Explorer, which allows you to search and analyze custom buyer engagement insights across the B2B web in real-time. […]

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4 Content Distribution Strategies That Make Web Traffic Soar

4 Content Distribution Strategies That Make Web Traffic Soar

by Michael Brenner on Sep 17, 2019 in Content Marketing

According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. […]

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How to Make Your Content More Relevant with Original Research

How to Make Your Content More Relevant with Original Research

by Denise Dubie on Sep 16, 2019 in Content Marketing

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that […]

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The Best Digital Marketing Tools for Small Businesses

The Best Digital Marketing Tools for Small Businesses

by Michael Brenner on Sep 12, 2019 in Content Marketing

One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. These are entities who are offering fantastic products and services which will be of huge benefit, but who may be short on the resources and budget required to market them. Gone are […]

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Exploring IT Audiences: Real-time, Custom Content Consumption Insights

Exploring IT Audiences: Real-time, Custom Content Consumption Insights

by Michael Brenner on Sep 12, 2019 in Content Marketing

Leveraging data to give your content marketing strategy a competitive edge is gaining attention in the B2B marketing world. While analyzing real-world data points is becoming a must-do, it’s challenging to find the right information or tools to gain meaningful insights. One of the tools I have been using is Audience Explorer from NetLine, which […]

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My Top 3 Content Marketing Case Studies

My Top 3 Content Marketing Case Studies

by Michael Brenner on Sep 9, 2019 in Content Marketing

While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. Nearly every time I give a keynote on […]

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