Lead Generation or Demand Generation? It's All Just Content Marketing!

Lead Generation or Demand Generation? It's All Just Content Marketing!

by Michael Brenner on Feb 23, 2012 in Demand Generation

Last week, Eric Wittlake (@wittlake) wrote a great post called Lead Generation is Crippling Demand Generation where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve. Many marketers lose focus on the bigger picture as they chase more leads. They throw registration forms in […]

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B2B Marketing Tactics That Work Today

B2B Marketing Tactics That Work Today

by Michael Brenner on Jul 12, 2011 in Demand Generation

Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner from Citrix and Gregg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?” While the answer is often […]

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How To Measure B2B Demand Generation

How To Measure B2B Demand Generation

by Michael Brenner on Mar 30, 2011 in Demand Generation

This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. While you’re at it and since I’m not shy about asking for help: if you think I […]

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5 Steps to Achieve Lead Generation ROI

5 Steps to Achieve Lead Generation ROI

by Michael Brenner on May 12, 2010 in Demand Generation

While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff.  In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly […]

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