Why Advocacy Marketing Must Include Employees

Why Advocacy Marketing Must Include Employees

by Michael Brenner on Sep 18, 2019 in Employee Activation

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success. First, What is Advocacy Marketing? Advocacy marketing is a […]

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5 Employee Activation Case Studies We Can All Learn From

5 Employee Activation Case Studies We Can All Learn From

by Michael Brenner on Sep 10, 2019 in Employee Activation

Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […]

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Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination

Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination

by Michael Brenner on Aug 26, 2019 in Employee Activation

20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation. This is still the case, but the responsibilities of the marketing team have now […]

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Save Yourself: How to Stop the Hustle and Establish Work-Life Boundaries

Save Yourself: How to Stop the Hustle and Establish Work-Life Boundaries

by Brian Carroll on Aug 7, 2019 in Employee Activation

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success. That said, the relentless pursuit of success can leave behind damaged relationships and personal life carnage in […]

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Employee Engagement Via Marketing: 6 Ideas to Motivate Your Team

Employee Engagement Via Marketing: 6 Ideas to Motivate Your Team

by Michael Brenner on Jul 30, 2019 in Employee Activation

There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. New ideas and new initiatives can also spark excitement for your employees, and they can be an effective way to build engagement. Getting all departments […]

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4 Secrets Ways of Increasing Marketing ROI by Activating Your Employees

4 Secrets Ways of Increasing Marketing ROI by Activating Your Employees

by Michael Brenner on Jul 23, 2019 in Employee Activation

While employee engagement was once thought of as just another “buzzword” or HR trend, it’s now a must. Organizations large and small are realizing the importance of engaging their employees at work for improved productivity and a better working environment. In fact, employee engagement in the US has increased to a high of 34% according […]

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