Why CMOs Should Care About Agile Marketing

Why CMOs Should Care About Agile Marketing

by Andrea Fryrear on Sep 17, 2019 in Marketing Strategy

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020).  When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked to leave. It’s a grim picture, […]

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What Marketers Can Learn From Digitally Native Brands

What Marketers Can Learn From Digitally Native Brands

by Tiffany Delmore on Sep 11, 2019 in Marketing Strategy

Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. Casper is set to open an ambitious 200 stores in North America over a three-year […]

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How to Avoid 4 Common Outbound Campaign Mistakes

How to Avoid 4 Common Outbound Campaign Mistakes

by Tiffany Delmore on Sep 5, 2019 in Marketing Strategy

Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. To make the most of your outbound strategy, avoid common mistakes that send emails into the trash. Consumers deal with hundreds of ads and messages every day, starting from the moment they pick […]

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In Order to Grow Your Business, You Have to Know This One Secret To Effective Marketing

In Order to Grow Your Business, You Have to Know This One Secret To Effective Marketing

by Michael Brenner on Sep 2, 2019 in Marketing Strategy

For your business to grow and succeed, you must market your business. However, before this can happen, you have to know what marketing really is. Marketing ain’t what most people think it is (ads) and it has changed dramatically in the digital era. Marketing today no longer revolves around outbound techniques. It’s no longer one-dimensional, […]

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Marketing’s Role as a Revenue Engine: Lessons from the Front Line

Marketing’s Role as a Revenue Engine: Lessons from the Front Line

by Guest Author on Sep 2, 2019 in Marketing Strategy

By John Nash, Chief Marketing Officer, RedPoint Global No business function is spared the impact from digital transformation’s widening use of data and analytics. Marketing, however, stands alone in terms of the breadth and depth of those impacts, both strategically and operationally. Technology advancements allow marketers to completely re-imagine how we engage with customers and […]

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19 B2B Marketing Strategies That Are Still Important for 2019

19 B2B Marketing Strategies That Are Still Important for 2019

by Mark Schmukler on Aug 30, 2019 in Marketing Strategy

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy […]

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